Blue Crystal Sukiri
Brand Campaign Case Study:
360 brand refresh campaign
Client: Blue Crystal Industry: FMCG Project Duration: 1 Year Budget: P600,000
The Challenge
Blue Crystal was looking to improve its brand equity and strengthen its positioning within the sugar industry in Botswana. As a market leader there was a lot of competition coming from new entrants and other challenger brands. The decision to create a year long 360 campaign was to keep Blue Crystals dominance of the space.
Badisa Communications created a 360 campaign across all available media platforms as a way to remind people of the heritage, the culture and the relationship that Batswana have had with Blue Crystal.
The Solution
- Market Research: Conducted a thorough analysis of the client’s target audience, their behavior online and current trends to identify the best way to connect with them.
- Social Media Overhaul: Created visually appealing content tailored for and Facebook, we incorporated interactive elements such as polls, quizzes, and user – generated content.
- Paid Ad Campaigns: Implemented targeted ad campaigns on Facebook to boost visibility inspecific segments.
- Regular Monitoring and Optimization: Continuously monitored engagement metrics and sales performance.
- Printed Matter: Enhanced Cognitive Engagement with DL brochures for a physical presence that can be displayed, shared and revisited over time.
The Results (ROI)
- 40% Increase in Social Media Engagement
- 70% Growth in Followers
- 35% Sales Increase
- ROI: The brand saw a significant return on investment Impact
Impact
The brand’s new found social media strength has allowed it to consistently have short promotions
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