Bank Gaborone

Its A Win-Win Case Study:

Mid- year through Targeted Social Media Campaign

Client: Bank Gaborone
Industry: Financial Services
Project Duration: 3 Months
Budget: P350,000

The Challenge

Bank Gaborone, a local bank in Botswana, because of financial strains on the country at large Bank Gaborone wanted a solution to get more customers to open savings accounts with them. The challenge was to develop a position and play around saving for goals and getting somewhere in life with Bank Gaborone as a partner.

The Solution

Badisa Communications developed a holistic digital strategy that included a 360 strategy, and came up with the execution of the savings campaign. For the month of April 2022, Bank Gaborone had a social media awareness campaign for the promotion of their savings accounts, these savings are; the Suresave account, Lebandla account and the Ipeele account.

Market Research: Conducted a thorough analysis of the client’s target audience, their behavior online and current trends to identify the best way to connect with them.
Social Media Overhaul: Created visually appealing content tailored for Instagram and Facebook, we incorporated interactive elements such as polls, quizzes, and user – generated content.
Paid Ad Campaigns: Implemented targeted ad campaigns on Instagram and Facebook to boost visibility inspecific segments.
Regular Monitoring and Optimization: Continuously monitored engagement metrics and sales performance.
Printed Matter: Enhanced Cognitive Engagement with DL brochures for a physical presence that can be displayed, shared and revisited over time.

The Results (ROI)

40% Increase in Social Media Engagement
70% Growth in Followers
35% Sales Increase
ROI: The brand saw a significant return on investment Impact

Impact

The brand’s newfound social media strength has allowed it to consistently have short promotions with eager anticipation from its followers, positioning it for further growth and expansion.